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There Are A Lot of
Copywriters On The Internet,
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Hi, I'm Steven Schneiderman, the "Marketing Cowboy," and I'd like to tell you why you should use my copywriting services over my competitors'. Listen, I know you're not stupid. There are a lot of people calling themselves copywriters on the Net today. Most are young kids who are self-proclaimed gurus. You know the type: young, smug, know-it-alls. No depth. No talent. No credentials. Flash in the pan. What they know about marketing and branding and selling and writing can be summed up only by the last ebook they bought. |
You Need To Look For Two Things In A Copywriter:
1. You need someone who knows a little something about writing.
I've been spinning stories since I was a kid. It's what I studied in college, it's what I've done for a living, and it's also how I relax. Writing is my passion.
My Bachelor's and Master's degrees are both in Creative Writing.
I received two awards from the City University of New York for my writing in 1982 and 1983 -- in poetry and fiction. Yeah, I know what you're thinking: what does poetry and fiction have to do with writing sales copy? Everything. Good sales copy understands line breaks and rhyme and rhythm as well as tells a story.
I taught college writing for three years at Queens College (New York). I understand grammar and punctuation and spelling. You're not going to wind up with poorly written copy when you use my services.
I've ghost-written books on multiple subjects, published my own series of ebooks, in 1983 Harper & Row published one of my essays right between the works of Stephen King and Woody Allen, and every week over 10,000 subscribers read my newsletters about marketing, mini sites and publishing.
My network of over 100 web sites receive well over 1,000,000 unique views a year, many of my sites appear in the top 10 on the major search engines, and my product reviews frequently appear in the top 3 positions across Google, Yahoo, MSN and AOL. I understand the art of online promotion.
I've been writing sales copy for Tulsa companies since 1993.
2. You need someone who knows a little something about marketing.
I'm a 20 year marketing veteran with experience in traditional, Internet and cable television marketing. In the past, I have held the position of Director of Marketing for these three Fortune 500 companies:
WilTel: I helped build the brand that turned this little Tulsa company into a $2.5 billion empire. From 1991 to 1995 I built and ran my own in-house advertising agency with a staff of 20 and was responsible for a $10 million annual marketing budget.
WorldCom: From 1995-2000 I helped take this company from Jackson, Mississippi to the board rooms of Wall Street, and along the way I became a sales expert and automated the entire sales force of over 2000 sales reps and their managers across the country.
Gemstar-TV Guide: Starting as a writer-producer, I executive produced multiple promotional spots for the nationally televised TV Guide Channel, and later became the director of marketing operations in 2003 over-seeing direct email campaigns, web promotion and much more.
None of My Competitors Have My Credentials.
So who would you rather work with? Some newbie kid who's holding a copywriting book in one hand and your money in the other or an experienced veteran who is going to deliver the goods the first time, every time? What do these brats really know about writing and marketing and branding? Nothing. So spending your hard-earned money with these folks is like throwing it away.
A Voice of Experience.
Over the past 20+ years I have marketed products and services across a wide variety of industries including software, hardware, sales automation, consulting services, insurance, healthcare, telecommunications, Internet services, legal, medical, cable television, book/ebooks, CDs/DVDs, eBay tools, diet and exercise, MLM, interior design, jewelry, Forex and much, much more. Rest assured, if I do not have immediate experience in your particular field, I will learn it quickly. You will not be disappointed.
Words & Music.
One of my old mentors said, "Steve, without music, words fall meaningless on the page." He's right. I've seen some great-looking web sites, but their sales message was totally lost. You couldn't figure out what the features, advantages and benefits of the product or service were to the prospect. In the long run, the product fails to sell not because it didn't look good, but because there wasn't any music.
Picture Perfect.
The look and feel of your web site is just as important as your sales copy. People do judge a book by its cover, and they frequently judge your site the same way. What does your site say about you and your product or service? Do the supporting graphics and colors help or hinder? When you use my services, I can also provide you with quality graphics and web design that will support my sales copy. Stop managing multiple vendors to get your site launched. I can do it all for you under one roof.
A La Carte or Prix Fixe?
It's your choice: you can purchase individual services or purchase a complete package including sales copy and graphics for a flat rate. I can write everything from your web site's sales copy and autoresponder messages to your squeeze pages and press releases. I can even create brandable reports for you to give away to your affiliates and JV partners. And I'm comfortable in any medium ranging from the printed page to online to television. It's entirely up to you based upon your individual needs, timeline and budget.
Value-Added Services.
Receive the type of high-quality service you would expect from an expensive big city agency from a Tulsa copywriter at small town prices.
For Ebook Products: When you order a sales page, autoresponder series, or squeeze page for your ebook, I will include a FREE membership to EbookoMatic.com -- the only place in the world where an author can publish, promote, distribute and sell ebooks in minutes. Since 2001, I have published over 1000 ebooks written by more than 500 authors worldwide. This membership has a $147.00 value.
For Software Products: When you order a sales page, autoresponder series, or squeeze page for your software product, I will include a FREE review on the Cool Tool Awards web site -- one of the most popular and heavily trafficked product review sites on the Net. In addition, depending upon the nature of the product, I may include that review on any number of sites in my network (presently over 100 sites).
All sales letters come with additional headlines for split testing, keyword and description META tag suggestions, and free search engine submission.
Testimonials? Yeah, I Got Some of Those, Too.
My Personal Guarantee.
No one can promise you that your product or service will make you rich. Ultimately, your success is entirely up to you, and how much time and energy you put into promoting it. What I can promise you is that I will put my 20+ years of experience to work for you, I will leverage my strengths to deliver the very best services that I can, and I will always respond to you in a professional and timely fashion. At the end of your project, you will be happy you chose me. Thanks for your interest in my work, and I look forward to working with you in the near future.
Steven Schneiderman
"The Marketing Cowboy"
Tulsa-based Copywriting Services
Schneiderman & Associates, LLC
No thanks, Steve, but I would like to learn more about your publishing services.
